3RC marks 25 years of empowering youth through education and innovation
For 25 years, 3RC has helped learners explore their passions and plan their futures through engaging school shows and educational support.
3RC, an organisation known for its career guidance roadshows and youth development initiatives, recently celebrated its 25th anniversary with a media breakfast in Parkhurst.
The event, held at Nice on 4th Avenue on July 31, brought together media guests and stakeholders for a morning of reflection and future planning. Founder and CEO Kay Cheytanov shared how the organisation grew from a music-based school tour into a full-scale educational platform aimed at inspiring learners across South Africa.
Cheytanov, who began her career in music, said the idea for 3RC was sparked in 2001 after recognising the need to engage learners in more creative ways. The organisation has since hosted thousands of shows in schools, launched interactive expos, and introduced programmes such as High Five, which focuses on emotional wellbeing in children. “We constantly adapt our shows to stay relevant. Today’s learners respond to different methods, and we aim to meet them where they are.”
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3RC continues to expand its reach through partnerships with schools and sponsors. Future plans include launching an internship programme, developing content for younger age groups, and increasing online access to resources for learners, teachers, and parents.
The company says it remains committed to supporting the next generation with tools, information, and motivation to make informed choices about their future.
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