In a collaborative effort, the Centre for Analytics and Behaviour Change and Moxii Africa hosted the Social Media 4 Peace (SM4P) project at Radisson Red Rosebank on March 17.

The Centre for Analytics and Behaviour Change is a non-profit organisation dedicated to fostering change through building social cohesion in online communities. Moxii Africa is a human rights organisation working at the intersection of media, democracy, and information integrity.

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Implemented by UNESCO in partnership with national and regional actors, the project seeks to enhance the resilience of societies against harmful online content, including hate speech, disinformation, and incitement to violence, particularly within socially polarised and conflict-affected contexts.

@caxtonjoburgnorth WATCH: Head of programmes at Moxii Africa Thandi Smith explains the purpose of The Social Media 4 Peace project. Video: Asanda Matlhare #Rosebank #Moxii ♬ original sound – Caxton Joburg North

Moxii Africa’s representative Thandi Smith said: “The purpose of these workshops is to look at countering online harms and digital hate. It’s about infirming participants, creating awareness, and producing practical steps to mitigate online harms. We focused on online harms in the lead up to the local government elections, and we’ll be continuing these discussions over the coming months around what people can do when people identify online harm.”

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The speakers of the workshop included Kyle Janse, from the Centre for Analytics and Behaviour Change, who discussed possible prominent digital harms in 2026, and Tshepiso Hadebe, from Research ICT Africa, who looked at the enabling conditions for conflict escalation online.

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