Local beauty lovers gather in Rosebank for Clarins Double Serum Foundation launch
A local beauty event brought together creatives to celebrate a new skincare-infused make-up innovation.
Models, influencers, make-up artists and beauty enthusiasts dressed up on October 13 for the local launch of Clarins’ Double Serum Foundation, held at The Firs of Rosebank.
South African make-up lovers can now experience a new expression of Clarins innovation with the launch of Double Serum Foundation, a hybrid foundation that combines complexion-enhancing make-up with skincare expertise inspired by the iconic Double Serum.
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Available in 37 shades and designed for a wide range of skin tones and types, Double Serum Foundation brings together customisable coverage and skincare-inspired performance.
To introduce Double Serum Foundation to South African consumers in a locally relevant way, Clarins partnered with contemporary South African artist Lulama Wolf, who created special-edition artwork featured on the product packaging sleeves and throughout the campaign storytelling.
The collaboration brings Wolf’s distinctive visual language into dialogue with Clarins’ skincare-infused make-up innovation, creating a fresh, locally relevant interpretation of the global campaign.
By celebrating contemporary South African creative talent, the brand connects an international beauty innovation with the local market in a way that feels authentic, distinctive and culturally relevant.
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