Local cafe wins international award
ROSEBANK - News Cafe in Rosebank, designed by StudioA Signature Projects, came out tops at the prestigious international Restaurant and Bar Design Awards.
The cutting-edge design of the flagship News Cafe store, located in The Zone, was created by Tristan du Plessis of StudioA Signature Projects.
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The design came out tops in the Middle East and Africa category.
The winners, across more than 36 categories, were revealed at the Restaurant and Bar Design Awards winner’s function which took place at London’s Old Truman Brewery. The ceremony was attended by 800 of the world’s best designers, and their clients, responsible for the design of the most innovative food and beverage establishment.
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Du Plessis and News Cafe Rosebank owner Lambros Argirys were in attendance to accept the prestigious international award. “We are extremely proud of this massive achievement and this award confirms that we are a world-class leader and have definitely set the benchmark in the food and beverage industry,” said Argirys.
The Restaurant and Bar Design Awards, now in its eighth year, is a globally recognised competition dedicated to the design of food and beverage spaces.
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Du Plessis was tasked by News Cafe to take the brand into the next 20 years through a fresh store design for newly launched and revamped News Cafe stores. The result also had to resonate with the brand’s growing customer base as well as a new generation of patrons and serve as an iconic venue in Johannesburg’s revitalised urban cultural landscape.
“We took current local and international trends head on and created a great new aesthetic without losing touch with the News Cafe identity. Inspired by the brand’s world-class offering, we borrowed from global trends and used interesting finishes and features to give character to the store. Appealing to News Cafe’s client base, we experimented with a bit of colour by expanding on the idea of the street art movement, which inspired the bar in the store,” commented Du Plessis.
He added that, as a designer, it is always great to work with brands that are aspiring to be the best in their league. “The News Cafe team passionately urged us to take risks and boldly introduce the South African market to a new normal, competing with the best in the world. Having my creativity recognised by an esteemed panel of international experts is truly amazing.”
