Media launch of Imbawula Music Festival in Sandton
The Imbawula Music Festival is a premier cultural and musical event that brings together people from all walks of life to celebrate diversity, creativity, and community.
Music met meaning on June 20, at the official media launch of the first Imbawula Music Festival at Artistry in Sandton.
The evening set the tone for what promises to be more than just a celebration of sound; it’s a call to heal, empower, and uplift through culture.
Rooted in South African heritage, the festival draws its name from the imbawula, a traditional coal heater used in township homes. More than a source of warmth, the imbawula has long been a symbol of connection, where families share food, stories, and music. The festival now channels this spirit into a modern cultural platform.
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Guests were treated to an engaging panel discussion exploring music as a storytelling medium, followed by soul-stirring teaser performances by rising and iconic local artists.
Organisers also shared their vision for the festival as a tool for social change, youth empowerment, and community development.
One of the most heartfelt moments came from panellist Joanne Soojay, who delivered a passionate message on healing and purpose. “We can change the world together as musicians. Music has the power to unite, to heal, and to transform. Right now, we have a young, beautiful, intelligent, emerging generation, but many are broken, many are hurt, and they don’t feel safe.”
Also read: Imbawula Music Festival Launches with Cultural Flair in Sandton
She added that the heart desires to create safe centres for abused women, men, and children, places where they are heard, healed, and restored. “Every person is looking for deep, inner healing, and through that, great people can be born.”
Soojay further stressed the urgent need to tackle gender-based violence (GBV), calling it a national crisis that demands collective action. “GBV is not just a personal issue; it is a national issue. We need to reach every child, every home, using the platforms we have: social media, radio, TV, even open-air conversations. If we do this, we can truly change lives.”
Details: The Imbawula Music Festival will take place on August 2 at the Pretoria Botanical Gardens.
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