The South African Breweries (SAB) has poured over R500m into local retail empowerment since 2021, with over 32 000 liquor retailers trained and accredited through its Responsible Trading Programme (RTP).

At a ceremony held at SAB’s Bryanston headquarters on August 4, the company celebrated standout retailers across the country during its Cheers to Retailers event, marking 130 years of operations.

Read more: Sandton City celebrates 50 years with a retail festival

The gathering honoured the small businesses that form the heart of South Africa’s beer economy.

“These entrepreneurs are not just selling beer, they are driving jobs, local development, and social cohesion,” said SAB CEO Richard Rivett-Carnac.

He added that they are the real engine behind their growth.

Gauteng chief director for Economic Development, Crezelda Venter, delivered a keynote address applauding the resilience and innovation of local traders.

“Retailers are reshaping the economy from the ground up.”

@caxtonjoburgnorth Gauteng Chief Director for Economic Development, Crezelda Venter, delivers a keynote address at the Cheers to Retailers event in Bryanston on August 4, 2024. #Sandton #retaillife ♬ original sound – Caxton Joburg North

With 95% of SAB’s inputs sourced locally, the company continues to roll out infrastructure upgrades, compliance support, and business development initiatives through its SAB Sharp platform.

Retailer Lungile Gama, who’s partnered with SAB for 33 years, was among those honoured.

“What started as a small tavern is now a compliant and sustainable business. I now employ people from my community,” Gama said.

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