What happens when women entrepreneurs are given real access to markets, mentorship, and funding? They don’t just survive, they thrive.

That’s the message at the heart of Her Story, Her Success, a book launched at the WomX Women in Business Conference in Sandton on August 22.

Read more: Author and recent PhD graduate breaks taboos to foster open sexuality talks in African families

Curated by WomX founder Jayshree Naidoo, the book brings together the stories of 100 South African women whose businesses are creating jobs, driving digital transformation, and inspiring the next generation.

The stories also reveal the obstacles women face: lack of funding, exclusion from procurement pipelines, and the burden of unpaid domestic work, when hours are spent cooking, cleaning, and caring for children or elders, often robbing women of time to network, pitch for contracts, or expand their enterprises.

Also read: From beauty mogul to author

Naidoo said: “Women are driving change in new and innovative ways, but what they need, more than anything, is access to markets, practical development, and mentors, who walk with them until their confidence becomes readiness for even bigger spaces.”

She pointed out that the WomX Accelerator has already shown what’s possible when those barriers are lifted. “Structured training and digital adoption saw participants grow their revenues by 92%, and collectively create more than 150 jobs.”

Naidoo explained that the vision is long-term. “We want young women to see themselves in these pages, and to believe their ambitions matter. These stories prove that when women are given a fair chance, they thrive, building communities and shaping South Africa’s economy.”

Follow us on our WhatsApp channel, Facebook, X, Instagram and TikTok for the latest updates!