Basketball Africa League uses Future Pros programme to grow African basketball beyond the court
The Basketball Africa League says building strong professionals off the court is key to the future of African basketball.
The Basketball Africa League (BAL) says its Future Pros programme is helping grow African basketball by training young professionals, not just players.
Speaking at a BAL Future Pros season 6 media roundtable in Sandton on February 3, BAL director of social responsibility and player programmes Marie-Laurence Archambault said the programme was created because the league needed strong local skills to operate.
“When the league started, we were importing many services to run it. We realised we needed local people to make this league sustainable.”
Now in its third year, the Future Pros programme places young Africans inside BAL and NBA Africa offices, where they work across departments, such as operations, branding, and community programmes.
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Archambault said the programme is not about guaranteed jobs, but about growth and access. “The goal is not for everyone to be hired. The goal is to help them grow as professionals and understand what opportunities exist after the programme.”
BAL ambassador and former NBA champion Ian Mahinmi said the programme helped change how people see basketball. “It opens your eyes to the business side of the game. You start to understand branding, licensing, and how many jobs exist beyond playing.”
The current Future Pros group includes participants from Kenya, Egypt, Senegal, and South Africa.
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