Sony wants you to save the world

The aspiring Al Gores of the world can revel in a festival celebrating all efforts to conserve the environment.

Sony Pictures Television’s Networks has announced the Picture This Festival for the Environment, which aims to celebrate the stories of hope and progress in the protection and preservation of the environment.

The festival will curate short videos, ranging from 30 seconds to seven minutes, from contests held by their networks around the world and will select a grand prize winner at an all-day event at the Sony Pictures Studios in Los Angeles in October.

“Building upon the efforts of our networks around the world, which have encouraged their audiences to help improve the environment, we are now inviting creators everywhere to tell the stories of a better world, because the best stories are more than entertaining, they also motivate people to action,” said Andy Kaplan, president of the worldwide networks for Sony Pictures Television.

The Picture This Festival aims to share the stories, big and small, of successful endeavours or actions that could lead to a better, environmentally sound world.

Eight participating network groups will accept entries from countries in their territories which will be judged by a respected panel of local dignitaries and experts.

The regional winner in each territory will be flown to Los Angeles, courtesy of American Airlines, for a day of events and a Hollywood screening on the Sony Pictures lot in October, when a global winner will be announced.

Winners will be chosen based on the power of their storytelling and their illustration of the Picture This Campaign: Picture a Better World.

The grand prize winner will receive $5 000 as well as a Sony 4K package including a 55 inch 4K TV and a Sony Alpha a6300 Mirrorless Camera, courtesy of Sony Electronics.

South African entries open on 4 July and run until 4 September.

Details: www.sptpicturethis.com; www.sony.com