SEBOKENG.- Soul Truth Music, in partnership with the Emfuleni Local Municipality (ELM), is proud to announce a groundbreaking music industry workshop, the Selaelo Selota Masterclass: The Business of Music, taking place on Friday, October 17, at Eldorado Hall, Zone 14, starting at 10:00.

This powerful masterclass aims to empower emerging and established artists within the Emfuleni region by equipping them with the knowledge and practical tools needed to succeed in the competitive world of music.

Renowned South African musician, producer, and educator, Selaelo Selota will lead the session, sharing invaluable insights from his decades-long career in the industry. Attendees can expect to gain a deeper understanding of the business side of music, including income streams, artist management, marketing, and strategies for building longevity and sustainability as a creative professional.

“Many talented artists fall short not because of a lack of skill, but because they don’t understand the business behind their art,” said Selota.

“This masterclass is about changing that — it’s about empowering artists to take control of their careers and thrive.”

Meanwhile, the Emfuleni Local Municipality (ELM) Arts Unit’s said that the initiative aligns with the commitment to artist development, skills empowerment, and the growth of the creative economy within the Vaal region. Through partnerships such as this one with Soul Truth Music, the municipality continues to create platforms that nurture local talent and open pathways to professional success.

Participation in the masterclass is free, but spaces are limited.

Interested artists are encouraged to arrive early to secure their seats.