Grow your moustache for ‘Movember’
The campaign is to raise awareness of prostate and testicular cancer and mental health.
DURING November each year, Movember is responsible for the sprouting of millions of moustaches around the world. With their ‘Mos’ men raise vital funds and awareness for prostate and testicular cancer and mental health. As an independent global charity, Movember’s vision is to have an everlasting impact on the face of men’s health.
Movember challenges men to grow a moustache for the 30 days of November, thereby changing their appearance and the face of men’s health. In October, Mo Bros sign up at Movember.com, and on the November 1, with a clean-shaven face, start their Mo growing journey. Then for the entire month, these selfless and generous men known as Mo Bros, effectively become walking, talking billboards for 30 days. Through their growing efforts they raise awareness for the often ignored issues of men’s health, by prompting conversations wherever they go. Another crucial part of being a Mo Bro is to raise funds for men’s health. Men donate their faces and, much like taking part in a run or a walk for charity, ask their family and friends to sponsor their efforts.
Movember’s not just for men. The women of Movember, are known as Mo Sistas. They play a vital role in the success of Movember by supporting and encouraging the men in their life to get involved. Mo Sistas also get involved by signing up at Movember.com and participate by raising funds and awareness themselves. Essentially, Mo Sistas do everything that Mo Bros do, without a Mo.
At the end of the month, Mo Bros and Mo Sistas celebrate their Movember journey by throwing their own Movember parties or attending one of the official Gala Parties held around the world.
In 2012, over 1.1 million Mo Bros and Mo Sistas around the world joined the movement, raising R1.2 billion.
