Be part of the #LightSAred campaign today, August 5
People concerned about the future of live events can participate by lighting a building, an empty stage, a garden or any object in red today (August 5) from 6pm to 8pm, then taking a photo and sharing it on their social media platforms while including the campaign hashtag, #LightSAred.
The #LightSAred campaign will see the South African technical production and live events industry standing together to make their voices heard on August 5.
The industry, comprising of freelancers, venues, theatres, companies and businesses have been unable to work since the blanket ban on all events due to the Covid-19 pandemic.
Similar initiatives have successfully taken place across the world where buildings, monuments, landmarks, structures and empty theatres have been illuminated in “emergency red” to highlight the enormous challenges facing live events, music and performing arts sectors.
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In the UK, #LightItinRed saw over 670 buildings lit, while in Germany, the #NightofLight2020 had an incredible 9 000 sites lit to mention a few.
South Africans in the industry are requested to be a part of this campaign and light buildings in red to raise awareness of this plight.
Individuals, companies and anyone concerned about the future of live events can participate by lighting a building, an empty stage, a garden or any object in red today, August 5 from 6pm to 8pm, then taking a photo and sharing it on their social media platforms while including the campaign hashtag, #LightSAred.
The general public is encouraged to play a role by taking photos of ‘red buildings’ and sharing them on social media.
The aim of this campaign is for government and financial institutions to extend financial relief to those who earn a living in the technical production and live events industry until they are permitted to resume work.
The campaign leaders stated that they also need the South African government to engage with elected leaders within Southern African Communications Industries Association (SACIA) and the SA Events Council, and provide a platform for their voices to be heard.
Lastly, #LightSAred demands that the government recognise and support the non-profit organisations that are trying to sustain destitute members of the technical production and live events industry.
For more information on the campaign and how you can participate, click HERE.
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