Exploring Paradise: Website attracts a global audience
We are here to help and beyond excited to announce that the next part of the roll out begins with our online e-commerce store with our first local brand being Nuzuri Jewelry, headed up by Ellen Mbele.
Preparing tourism businesses for the digital future remains one of our top priorities as a destination brand marketing agency.
The new Southern Explorer destination website has performed beyond expectation, attracting over 135 677 visitors from South Africa, 44 686 visitors from the United States, 13 209 visitors from India and 3261 views from Canada in the first month of its launch.
ALSO READ: Tourism Talk: Exploring paradise and new opportunities
As we continue to meet with local business owners to sign them up as members of the constituted Southern Explorer Route brand, it is becoming more evident the lack of understanding that many owners have in terms of the importance of having your brand represented online.
We are here to help and beyond excited to announce that the next part of the roll out begins with our online e-commerce store with our first local brand being Nuzuri Jewelry, headed up by Ellen Mbele.
She represents a group of women from our hinterland areas who have been trained in the craft of making beaded jewelry in the traditional Zulu fashion.
Ellen has a passion for indigenous South African heritage and traditions and is devoted to keeping these stories alive.
It is an honor that we are now able to showcase their work to a global online audience, making meaningful change as many of the women who bead have struggled for most of their lives to earn a sufficient income.
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