New tourism CEO aims to elevate South Coast
Sibiya is committed to fostering regional integration and sustainable growth, with a particular focus on the Eastern Seaboard Development and the District Development Model.
South Coast Tourism and Investment Enterprise (SCTIE) is proud to announce the appointment of Dr Vusumuzi Sibiya as its new CEO.
Sibiya has over 13 years of experience in both public and private sectors and brings a wealth of knowledge in accounting, development economics, finance and investments.
His strong educational background includes a Postgraduate Diploma in Public Management and Governance (Cum Laude), an MBA majoring in economics, a Master of Finance and Investments focusing on econometrics and a PhD in Business Administration.
His appointment is aligned with SCTIE’s vision to elevate the South Coast as KZN’s leading regional investment and tourism hub.
His primary focus will be to diversify regional investment portfolios, identifying and packaging lucrative opportunities; create an investor-friendly environment, establishing the South Coast as a sought-after destination for both local and international investors; expand the district’s tourism sector by increasing tourist numbers and enhancing the geographical spread of visitors across the region and leverage world-class tourism infrastructure to ensure global competitiveness.
Sibiya is committed to fostering regional integration and sustainable growth, with a particular focus on the Eastern Seaboard Development and the District Development Model.
One of his key priorities is to create an inclusive value chain that supports local small and medium-sized enterprises. He envisions a tourism model where the region’s rich cultural heritage becomes a driving force for economic empowerment.
“Our aim is to ensure that small local businesses, such as basket weavers and traditional artisans, have access to national and international markets,” he said.
“We will create a database of all individuals and enterprises involved in our tourism value chain to ensure they benefit from this growing sector.”
He will guide SCTIE through its three-pillar cycle of investment promotion, participation and aftercare, ensuring sustainable growth and prosperity.
“Let’s strive and see beyond limitations and together bring prosperity to our South Coast region and its people.”
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