G20 Summit to benefit South Coast
The South Coast is positioning itself as a key player in business tourism.
South Coast Tourism and Investment Enterprise (SCTIE) said it is ready to welcome high-profile delegations, investors and corporate travellers as South Africa prepares to host the G20 Summit in November.
The CEO of SCTIE, Dr Vusumuzi Sibiya, said this while attending a two-day trade show, Meetings Africa 2025, at the Sandton Convention Centre in Johannesburg on Monday last week.
Sibiya said the South Coast is positioning itself as a key player in business tourism.
He said with world-class venues, stunning coastal and hinterland locations and growing infrastructure, the region is primed to leverage the economic and tourism benefits of the G20 Summit.
Speaking of the Meetings Africa 2025, Sibiya said the event featured 410 exhibitors, 26 African countries, over 300 hosted buyers, and 113 small, micro and medium enterprises (SMMEs).
He added that the event provided a vital platform for promoting the South Coast’s unique business tourism offerings to a global audience.
“The G20 Summit presents an incredible opportunity for the KZN South Coast to showcase its world-class business tourism offerings. With our established MICE (Meetings, Incentives, Conferences and Exhibitions) facilities, unique team-building experiences and ongoing infrastructure development through the Eastern Seaboard initiative, we are ready to host and attract major business events,” he said.
He added that the region’s diverse portfolio of conference venues, from beachfront resorts to exclusive hinterland retreats, makes the area an attractive destination for high-level meetings and networking events.
Additionally, said Sibiya, the South Coast’s proximity to key economic hubs and transport routes ensures accessibility for international and national business travellers.
He said the SCTIE’s participation in Meetings Africa underscored its commitment to enhancing the region’s business tourism appeal.
He explained that the event served as a prime opportunity to connect with global buyers and event planners, positioning the South Coast as a premier destination for corporate retreats, incentive travel and investment opportunities.
“With infrastructure upgrades, sustainable tourism practices, and a strategic focus on business travel, the South Coast is not just a leisure destination; it is a dynamic hub for economic growth. The G20 will catalyse future large-scale business events and investments in the region. As the global spotlight turns to South Africa, the South Coast remains committed to job creation and inclusive growth, positioning itself as a premier destination for business and investment,” he said.
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