Toyota invests … in a big way
It's a celebration of the pivotal role Hilux and Fortuner play in the overall development of the SA motor industry.
JAPANESE automaker Toyota this week announced that it has invested over R6,1-billion to facilitate production of the all-new Hilux and Fortuner at its Prospecton plant in Durban.
This reaffirms Toyota South Africa Motors’ (TSAM) position as the largest automaker in South Africa.
It manufactures no fewer than five individual models (Hilux, Fortuner, Corolla, Corolla Quest and Quantum) in CKD or complete-knock-down form, as well as selected Hino and Dyna models produced as SKD or semi-knocked-down assemblies.
“This latest announcement gives evidence of a company that is definitely committed to South Africa by strategically investing in the people, tools and equipment to produce cars and commercial vehicles of world-class standard that are not only destined for the domestic market, but will also fly our flag high on the international stage, thanks to a robust export plan,” said Andrew Kirby, TSAM president and CEO.
“It is in fact more than that – it’s also a celebration of the pivotal role that both Hilux and Fortuner play in the overall development of the South African motor industry.”
Hilux and Fortuner are the undisputed segment sales leaders, and in the case of Hilux, it also wears the SA’s ‘Most Popular Vehicle’ crown, a distinction it has enjoyed 43 times in 47 years.
Local sales now exceed a million vehicles and Hilux is, in fact, the longest-running vehicle model name on the South African market.
Sales volumes for Hilux are estimated to be in the region of 3400 per month with Fortuner forecast to achieve an average of 1100 retail units per month.
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