Volkswagen and Audi lead the way … again
Despite tough times in the premium segment, Audi remained resolute in spite of a relatively quiet year in terms of new models launched locally.
The Volkswagen Group South Africa (VWSA) ended 2018 as the market leader in the South African passenger car segment for the eighth consecutive year with total sales of 83 449 units (Volkswagen – 74 396 and Audi – 9 053) and an overall market share of 22.9 percent.
The Volkswagen brand was number one in the South African passenger car market with a market share of 19.8 percent.
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The locally-produced sixth-generation Polo which was launched in January 2018 ended the year with 24 502 sales.
The only other model which topped Polo sales in the passenger car market was the Polo Vivo with 25,641 sales. This vehicle has been the best-selling passenger car in South Africa since 2010.
Both models accounted for a 40.5 percent share of the segment and 14.2 percent share of the total passenger car market in 2018.
Volkswagen’s popular SUV, the Tiguan increased sales by 2 120 when compared to 2017/2018 with 6 306 units and a respectable market share of 15.8 percent in its segment.
The Golf showed dominance with 4 508 of the hatches sold last year and an impressive 32.5 percent market share in its segment.
ALSO READ: Cruising in comfort in the Polo
Volkswagen’s sales were supported by a strong performance from the dealerships which accounted for 70 percent of the total sales.
Despite tough times in the premium segment, Audi remained resolute in spite of a relatively quiet year in terms of new models launched locally.
Audi maintained a market share of 17 percent in the premium segment in 2018 with total sales of 9 053 units.
The Audi A3 range remained the highest selling range, with 2 878 vehicles sold across all models.
It is represented by the Audi A3 Sedan, A3 Sportback and A3 Cabriolet, with the Sedan and Sportback having sold 1 425 and 1 409 units respectively.
The Audi A4 range followed closely behind, having sold a total of 1 502 units during 2018.
Another impressive feat came in the form of Audi Sport sales for 2018, where the brand managed to increase the sales of their high-performance brand by 29.3 percent.
Volkswagen Group South Africa sold 89 886 vehicles in the total vehicle market.
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