Navara built in Africa for Africa

When Nissan launches the new Navara pickup, which will be available to African consumers next year, it will be one of the few mass-market vehicles to be built in Africa for African motorists.

That’s according to Kabelo Rabotho, Country Director, Nissan South Africa and Sub-Sahara Africa, who said the 2021 Navara would boast a bevy of features ideally suited to the rugged demands placed on light commercial vehicles (LCVs) operating on – and off – the continent’s roads.

“For the first time in history, the full model line-up of the next generation Navara will be produced on home soil, made in Africa for Africans,” Rabotho said.

The new Navara will be manufactured at Nissan’s plant in Rosslyn, South Africa and also assembled in Ghana in partnership with long-time Nissan distributor Japan Motors.

Nigeria will be a key market, thanks to its established automotive industry and strong appetite for Nissan vehicles.

Rabotho said these factors and the company’s 3-billion-rand ($195-million) investment in the Rosslyn plant demonstrated its commitment to actively pursuing the Nissan NEXT transformation plan in Africa.

It now also comes with a more extroverted and athletic design, a quieter and more comfortable interior, as well as suspension tuning to enhance its on- and off-road dynamic driving performance giving drivers greater freedom to go anywhere with confidence, whether it’s negotiating a dirt track to a weekend hideaway or making a delivery to a remote worksite.

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