Toyota sells over 10 000 new vehicles in August

Toyota South Africa Motors (TSAM) once again leads the field in August new-vehicle sales with the ever-popular Hilux in the top spot.

Hilux sales notched up 3335 sales.

This together with laudable performances from Hiace, Starlet, Urban Cruiser, Fortuner and Corolla Quest saw Toyota surge to the top of the leader board for the eighth consecutive month this year, recording a total of 10 543 sales across the Toyota, Lexus and Hino brands.

The company’s luxury arm Lexus had a few models that registered double-digit figures.

On the truck front, Hino sold a total of 251 units in August.

Commenting on the market, Leon Theron, Senior Vice President of Sales and Marketing for TSAM, said that the “ongoing challenges in the domestic new vehicle segment are worrying, although Toyota is once again the only motor manufacturer that has successfully breached the 10 000 sales threshold in the last few years. Of interest though, is that Toyota has managed an average market share of 24.9% which is quite encouraging in the current economic climate.”

Theron adds that the combined impact of general retail lethargy compounded by the economy’s start-stop economy due to Covid-19 has contributed to a less than desirable overall market result but Toyota is “weathering the storm well.”

While this has been a particularly challenging year for the automotive industry, Toyota is proud to have amassed a total of 75 323 units year to date.

TSAM notes that while the August figures may be confidence-inspiring, the market remains challenging for both customers and manufacturers alike.

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