Infinite opportunities to combat youth unemployment
The world is changing rapidly, with technology leading this change.
PRIMESTARS Marketing, through its ‘Step up 2 a Start-up IV’ programme is providing solutions for thousands of young South Africans who face a future without work.
Sustainable economic development is only possible through small business development and new venture creation, and not enough young people are entering the entrepreneurial space which will be the lifeblood of job creation going forward.
These are exciting times. The world is changing rapidly, with technology leading this change. But for some, the pace is too fast, too much and they risk being left behind. For others, the brave and innovative, the pace provides an endless wave upon which to ride and explore a plethora of new ventures and business opportunities with no boundaries. While all of this is going on around the world, South Africa runs the risk of being left behind.
For the youth to realise their potential, they need to be exposed to the endless possibilities available to them as entrepreneurs and there’s a need to provide them with the necessary skills and tools to succeed.
Primestars Marketing can meet this need. They are calling on young people from all across South Africa to look at their ever-changing world, identify the challenges around them and find solutions using the tools provided for them through the ‘Step up 2 a Start-up IV’ programme.
On July 6, the fourth year of this exciting programme was launched at The Ballroom in Montecasino with special presentations by Lindiwe Zulu, Minister of Small Business Development; David Makhura, Premier of Gauteng, and last but certainly not least, an eye-opening address by international businessman and author of Rich Dad Poor Dad, Robert Kiyosaki.
This year, the programme will focus on social entrepreneurship. Learners will be asked to find innovative solutions to society’s most pressing social and environmental problems, centred around the concepts of seeking opportunity, connecting people and creating sustainable value. Just as entrepreneurs change the face of business, so social entrepreneurs act as the change agents for society. They seize opportunities others miss to improve systems, invent new approaches and create solutions to change society for the better.
This is what the ‘Step up 2 a Start-up IV’ programme is all about – young people tapping into existing knowledge available in order to learn, grow and build on their skills. On August 12, learners in Grade Nine to Grade 11 began their journey into the world of entrepreneurship through the movie titled Vukuzenzele which was screened at 15 Ster-Kinekor cinemas nationwide over a period of five weeks.
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