Three SA start-ups selected for Google for Startups Accelerator Africa Class 7

Three South African start-ups were chosen to be part of 15 in the Google for Startups Accelerator Africa program which aims to boost African business.

Google today announced the participants in Google for Startups Accelerator Africa, Class 7. The selected start-ups are developing solutions in areas such as healthcare, education, fleet management, logistics automation and recruiting.

This seventh class includes 15 tech start-ups from seven African countries. The class was selected from thousands of applications, with final selection based on product stage, program alignment and market fit.

Over the next three months, they will work with Google mentors and facilitators learning best practices on a range of topics including artificial intelligence, big data, organisational culture and growth strategies.

Google for Startups Accelerator Africa programs are organised around a virtual boot-camp concept that includes seminars, one-on-one coaching sessions, and peer-to-peer learning opportunities. Boot-camps will take place in March, April and May.

Folarin Aiyegbusi, Head of Startup Ecosystem, Africa said “We are thrilled to be starting off our seventh cohort with such a diverse and inspiring group of companies, who are harnessing technology to tackle the problems that many people on the continent face every day.

“Start-ups in Africa are solving some of the region’s most pressing issues -from employment to logistics, banking, healthcare and education. This is a journey that we are happy to be on.”

The Google for Startups Accelerator Africa program has supported 82 start-ups from 17 African countries over the past four years. Collectively, they have raised $112 million (more than R1.6b) and created 2800 direct jobs. In this time Google has invested $5m ( roughly R7.5m) through a combination of equity-free funding and product credits for Google services.

“As a digital identity onboarding platform based in Nigeria, is extremely delighted to have been selected for Class 7 of Google for Startups Accelerator Africa amidst our need to deploy more robust technology infrastructure and scale our operations across Africa. We’re looking forward to the workshops, mentoring and inestimable value we’ve heard so much about. Thank you for validating our dream!!” said Zita Agwunobi, CEO of, one of the selected start-ups.

Balqis Chepkwony CEO of Kenyan start-up Fleetsimplify said the company is thrilled to have been selected for the Google for Startups Accelerator Africa.

“We are looking forward to working with the Google team to bring sustainable shared mobility solutions in Africa,” said Chepkwony.

“Google is committed to Africa’s growing start-up and developer ecosystem,” added Aiyegbusi.

“Providing end-to-end support and investment to start-ups pays off for everyone in the long run. As these start-ups grow, they advance their local economies, create jobs and opportunities, and provide solutions in their communities. A stronger African economy is great for everyone, and Google is committed to helping African businesses thrive,” he concluded.

The selected start-ups are:

  1. Clafiya (Nigeria): Clafiya connects patients to health practitioners to provide fast and affordable on-demand primary care services in Africa.
  2. Fleetsimplify (Kenya): Fleetsimplify is a fleet management platform for shared mobility.
  3. HydroIQ (Kenya): HydroIQ is a virtual water network that gives consumers and utilities a single, transparent platform to manage their water consumption and management.
  4. (Nigeria): is a digital identity onboarding platform.
  5. LaRuche Health (Côte d’Ivoire): LaRuche Health offers inclusive apps that simplify care delivery and improve patient access to preventive healthcare services.
  6. LyRise (Egypt): LyRise is a platform that provides companies with an easier, faster way to hire and work with vetted AI and data talents from Africa.
  7. MDaaS Global (Nigeria): MDaas builds and operates modern, technology-enabled diagnostic services in clinically-underserved communities in Nigeria.
  8. Multiplied (South Africa): Multiplied offers data-driven design at scale through infinite personalised content for marketing.
  9. Nulitics (South Africa): Nulitics is a specialist Mixed Reality (XR) software development and system integrator with a focus on XR wearable technology.
  10. Ridelink (Uganda): Ridelink makes cargo mobility affordable and accessible for small businesses at the tap of a button.
  11. SmartClass (Tanzania): SmartClass is a skill-learning network that enables youth to learn from their peers.
  12. Sukhiba (Kenya): Sukhiba is a decentralised community-based commerce platform.
  13. Terawork (Nigeria): Terawork is a pan-African online freelance marketplace plugging African talent into the global workforce.
  14. The Marking App (South Africa): The Marking App provides a data-free application that automatically marks handwritten school assessments while also automating school administration.
  15. truQ (Nigeria): truQ is a tech-enabled logistics platform automating and optimising short-haul (or intracity) logistics for automated retail distribution companies in Africa.

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