Joburg Market cultivates future farmers beyond Gauteng
Through career expos and educational talks, the Joburg Market is bridging the gap between classroom theory and real-world agriculture.
The Joburg Market recently extended its agricultural outreach to the Bojanala District in the North West Province.
The team participated in the Madibeng Local Education Office Career Orientation & Expo, which empowers pupils in grades nine to 11 at agricultural schools to make informed subject and career choices.
Subject education specialist Ingrid Teme and senior EMS specialist Nteo Mohlamme hosted the event.
Tshegofatso Maakwe, the acting senior manager for marketing and communication at the Joburg Market, urged pupils to consider careers in agriculture to grow the sector.
“The agricultural sector needs young people. There’s a range of careers to explore – from market agents and agricultural economists to extension officers and more.”
Pupils were also introduced to the inner workings of the Johannesburg Fresh Produce Market and received information about plant care courses offered by the Agricultural Research Council. These practical insights are vital for strengthening the agricultural value chain and encouraging innovation across provinces.
This outreach forms part of the Joburg Market’s ongoing commitment to agricultural education, skills development and food security, extending well beyond Gauteng.
By engaging the youth in Bojanala, the market is helping to close the gap between theory and practice, inspiring the next generation of agricultural leaders.
