Mall of the South proudly hosted a community upliftment initiative called #LivingTheUpside, which took place on October 21.

Through this initiative, the mall donated various items to Living Waters of Hope and the Alberton Help Forum via Momo’s Upliftment Centre.

During Heritage Month, Mall of the South, together with its tenants and shoppers, collected 2 150 items of clothing, 150 toys, 56 pairs of shoes, baby wipes, and baby powder.

This substantial contribution is part of the mall’s ongoing commitment to support local non-profit organisations working to uplift vulnerable women and children in the community.

The children were overjoyed to receive their new clothes, shoes, and toys, with their smiles reflecting the hope brought about by the generosity of those who made the day possible.

Alberton Help Forum

The Alberton Help Forum plays an active role in community advocacy and social development across the greater Alberton area.

Through partnerships with local businesses, government, and civic organisations, the forum works to foster collaboration and unity, ensuring initiatives like this donation drive reach as many beneficiaries as possible.

Their involvement reflects a shared commitment to making Alberton and surrounding communities stronger, safer, and more compassionate.

Living Waters of Hope

Living Waters of Hope is a Johannesburg South-based NPO dedicated to bringing hope and healing to women and children affected by domestic abuse, while equipping the faith community to respond effectively.

Their mission is described as: To bring hope and healing through the teaching of God’s word in a safe, confidential, and educational community.

In addition to providing recovery Bible study programmes for women in crisis, Living Waters of Hope raises awareness and trains faith leaders and communities to support victims of abuse with compassion and knowledge.

Momo’s Upliftment Centre

Located in Turfontein, Momo’s Upliftment Centre offers a safe and empowering environment for vulnerable individuals, including unemployed adults, the homeless, and families under strain.

Their holistic model focuses not just on short-term relief but on restoring dignity, rebuilding confidence, and equipping individuals with skills to reintegrate into society as motivated, employable citizens.

Programmes at Momo’s include practical training in areas such as candle-making, hospitality, and security guard certification, accompanied by counselling, life coaching, laundry and hygiene facilities, children’s play and garden spaces, including a clothing replacement boutique.

Mall of the South has partnered with Momo’s Upliftment Centre in past donation drives, affirming their shared value of building stronger, caring communities.

“Our mission at Momo’s is to break the cycle of poverty and vulnerability, not only through training and empowerment but through building caring relationships, restoring worth, and helping people stand with confidence. Today’s gift will reach children, mothers, and fathers who may have felt forgotten, and let them know that they are seen and valued,” said CEO Gavin Bell.

Mall of the South statement

Mall of the South centre manager, Hester Smith, said:

“At Mall of the South, we believe that our role extends far beyond retail; we are part of a larger community, one built on compassion and collective care. This initiative, made possible through our partnership with SOJO Helping Hands Foundation, Momo’s Upliftment Centre, Living Waters of Hope, and the Alberton Help Forum, truly reflects the heart of who we are as a mall.

“Every donated item, whether it’s a toy, a pair of shoes, or an item of clothing, represents more than just a gesture of kindness. It represents care, dignity, and the belief that together we can uplift those around us.

“We would like to extend our heartfelt gratitude to our loyal customers and valued tenants for their generous donations and unwavering support. Your contributions have made it possible to bring hope and comfort to those in need. Through your compassion, you have shown that small acts of kindness can create lasting change.

“At Mall of the South, we are incredibly proud to stand alongside individuals and organisations who are truly changing lives. As we continue this journey of giving, we remain committed to creating a meaningful impact within our community, and together, we are #LivingTheUpside and continuing to #HelpThyNeighbour, inspiring hope, spreading kindness, and making a real difference.”