Bullring voted by fans – not to miss

The cricket season at the Bidvest Wanderers will kick off in spectacular fashion when the Proteas host Australia in an ODI on Sunday, October 2. The Bullring is expected to be jam-packed as fans once again share their love for cricket in this iconic venue.

Rosalynne Goldin, MD of Nielsen Sports, said, ‘‘The fan experience at Bidvest Wanderers Stadium was voted by fans as one not to be missed in a recent survey compiled by leading sports research agency. Two of the top three reasons cricket fans are attending fewer live cricket matches relates to the convenience and quality of the TV coverage . But in a survey amongst Gauteng cricket fans, 88% of fans agreed that the Bidvest Wanderers Stadium experience is better than watching on TV, while a significant 93% feel like they are missing out when they don’t attend a big game at the Bullring .”

“We embarked on a brand positioning project earlier this year, to ensure that we create synergy between our three brands – the Bidvest Wanderers, the bizhub Highveld Lions and the Gauteng Cricket Board, GCB – and we are extremely inspired by the results from both our research and the impending implementation of this strategy that will see a deeper emotional connection with our fans,” said GCB marketing and corporate communications manager, Andra Ferreira Nel.

With 95% of cricket fans agreeing that the Bullring brings all South Africans together, and bizhub Highveld Lions players Temba Bavuma, Aaron Phangiso and Kagiso Rabada expected to be part of the Proteas squad, this season is one not to be missed. Season tickets are currently on sale and is a sure way for fans to ensure that they do not miss out on any of the action. For more information, email lions@cricket.co.za

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