[WATCH] Give hope this Sunflower Day and get a TOPE
The TOPE offers practical functionality for the entire family and also gives wearers the opportunity to show their support for this important cause.
ONE of the many ways The Sunflower Fund raises funds and awareness is through campaigns like Sunflower Day. Sunflower Day is all about rallying support for individuals diagnosed with life-threatening blood diseases like leukaemia.
Over the past 16 years, it has grown beyond the sale of TOPES to an open-source campaign through which schools, corporates, supporters and the general public celebrate Sunflower Day and raise funds for The Sunflower Fund. Sunflower Day on Friday, 20 September is on the South African Health Awareness Calendar for this year.
The campaign is a national integrated marketing and awareness campaign across a number of channels including traditional, online, social media, outdoor advertising, donor drives, and events.
TOPES have been on sale since August and you can buy your TOPE from Pick n Pay, Zando, and Independent Community Pharmacy Association (ICPA).
WHAT IS A TOPE?
An affordable, multipurpose article of clothing retailing at R30, and can be worn as a headband, mask, scarf, cap or arm-band. Being broadly versatile, it may be used in a wide variety of sports or outdoor activities and is available in six eye-catching colours.
- Blue – #IAM…confident
- Pink – #IAM…courageous
- Yellow – #IAM…optimistic
- Purple – #IAM…selfless
- Green – #IAM…strong
- Orange – #IAM…brave
The TOPE offers practical functionality for the entire family and also gives wearers the opportunity to show their support for this important cause. For more information, visit www.sunflowerfund.org, Whatsapp 074-715-0212 or e-mail hello@sunflowerfund.org.
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