The number one dentist recommended brand for sensitive teeth that is driven by science through rigorous research and development for the relief of sensitivity and complete dental care, Sensodyne, is giving the people from Soweto an opportunity to have fun and win some of the 25 x R2,000 in cash prizes up for grabs while they keep their teeth white and strong.

As part of the launch of the new and improved Sensodyne Gentle Whitening toothpaste variant, the brand has commissioned a giant tooth and installed it in Diepkloof.

This is one of three locations in Gauteng where people can engage with the giant tooth and through tweeting with the hashtag #SensodyneGentleWhitening, stand a chance to win daily cash prizes.

One resident from Diepkloof who recognised the Sensodyne brand on the Tooth as the toothpaste he once used, Njabulo Ngcobo, said that he used to use the toothpaste and was happy with his oral health that time.

Ngcobo said, “This is a big tooth, everyone can see it and people who know the toothpaste can recognise it.”

Sensodyne has erected the big white tooth in Diepkloof at Chris Hani Road where most people from Soweto and who visit the hospital from various areas around Soweto can see it.

The objective behind the #SensodyneTooth is to immerse the Sensodyne brand into people’s lives and to facilitate engagement and conversations between the people about dental care in a fun and engaging manner.

The #SensodyneTooth gets brighter the more people tweet #SensodyneGentleWhitening and #SensodyneTooth. This gently brightening of the big tooth mimics the way the new formulation works – your teeth get whiter, without destroying your enamel or compromising your dental health.

https://twitter.com/Sensodyne_SA/status/1070196774156058625

“Sensodyne is a brand driven by science and through intensive research and development, we are always improving our products, placing people’s oral healthcare first. This improved Sensodyne Gentle Whitening is an expression of that commitment, and that is why Sensodyne remains the number one recommended oral healthcare brand,” said Refilwe Ralefeta, Oral Healthcare Marketing Manager at GSK South Africa.

Above inciting talks about dental care amongst people, Sensodyne is also rewarding those who participate in this campaign by way of giving away R2 000 daily cash prizes for 25 days.

This means anyone who tweets #SensodyneGentleWhitening and #SensodyneTooth while making the big tooth brighter stands a chance to win. The more you tweet, the greater your chances of winning one of the 25 cash prizes worth R2,000.

“The big tooth started off in Pretoria and will be in Diepkloof this week and then it will do a final stop in Bryanston. Thousands of people have been engaging in the campaign and we anticipate that many more will join in on the conversation.

“We hope to be able to move around with the tooth in other iterations of the campaign, to get more of South Africa talking about oral healthcare, and Sensodyne specifically” said Kanyisa Qhutywa, Brand Manager at Sensodyne.

https://twitter.com/Sensodyne_SA/status/1069537477491376128