Soweto Film Market launches to empower African storytelling and filmmakers
Born from the Soweto International Film Festival’s mission to elevate African voices, the market is where creativity meets commerce. Together with SIFF, it is rewriting the future of African film.
Marking a new chapter in film industry events, with a dedication to celebrating African storytelling and empowering the next generation of filmmakers and visionaries, the Soweto Film Market offers a unique opportunity for creatives to network, collaborate, and thrive.
It launched during an exclusive event at Eyethu Heritage Hall on June 12 in the heart of Soweto’s vibrant creative scene.
Two powerhouse events, the Soweto Film Market and the Soweto International Film Festival (SIFF), are joining forces in 2025 to redefine Africa’s film industry.
South African actor, musician, and jury president for the market, Motlatsi Mafatshe, explained, “Film plays a vital role in our communities, reflecting our experiences and challenges. It can inspire, educate, and unite us, and foster empathy and understanding.
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“Film festivals like SIFF help drive economic growth and development. I am delighted to work alongside an exceptional jury team of experts with a deep passion for film,” he said.
Industry icon Dr Jerry Mofokeng wa Makhetha shared words of wisdom with upcoming filmmakers: “The launch of this market is nostalgic and emotional. I am proud to see initiatives like this.
“To upcoming filmmakers: fame expires, and one needs to invest in their craft to have longevity and sustainability in this industry.”
Festival director, CEO, and founder of the market, Thapelo ‘Tabz’ Motloung, said during his presentation, “The Soweto Film Market is a platform for change and impactful discussions about the industry.
“This market is not just a local brand, but an international one. I am grateful for the partners who have come on board, helping make this dream a reality.”
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He further stated that the market’s vision is to export South African content to a global platform and bridge the gap for young filmmakers who want to find their next collaborator.
The market’s strength lies in its partnerships. Alongside SIFF stalwarts like Urban Brew Studios and Arena Holdings, new allies – such as Film Finity and Cape Town Film Studios – are expanding opportunities for funding and production.
The festival will take place from November 19 to 22 at the Soweto Theatre.
