Soweto’s Legendary OG empowers local hip-hop talent through independent label
Driven by a love for music, Soweto-born Macebo Mdluli—known as Legendary OG—founded Do-Uproductionz to give rising hip-hop artists a platform. Despite funding challenges, his mixtapes and collaborations continue to uplift new talent in Orlando West and beyond.
A love of music led Soweto-born artist Macebo Mdluli, known as‘ Legendary OG’, to open a music production company.
Mdluli, born and raised in Orlando West, is the founder and CEO of Do-Uproductionz, a hip-hop promotion and production company founded in 2017 as a platform for new talent, which he established after releasing his first mixtape, Being Broke is Childish.
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“After doing everything on my own, including recording and booking shows, I realised I had what it takes to run a company.”
Mdluli described the company’s mission as providing a platform for upcoming artists to showcase their talents.
“One thing that worked for me was dropping mixtapes.”
Mdluli said they had already released a mixtape, Grabdamic Rap Your Hood, Vol. 1, available on various platforms, including YouTube and Audiomack.
“I’m working on Vol. 2, where I feature different artists to give them the platform they deserve.”
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Mdluli said his biggest challenge is funding; he hasn’t yet found sponsors for his company, but that doesn’t stop him from doing what he loves – music.
“I’ve changed lives. I do what I do because of the love I have for music, and I can’t stop because music is part of my life.”
Mdluli aspires to become one of the best hip-hop artists in three years, aiming for his company to take the world by storm.
For bookings, phone 083 533 8879 or email douproductionz28@gmail.com
Social media: @Do-Uproductionz on all platforms.
