Shell Helix activation brings learning and fun to Maponya Mall
Shoppers at Maponya Mall enjoyed interactive games, prizes and driver education during a two-day Shell Helix activation.
On March 14 and 15, Shell brought a Helix activation to Maponya Mall.
The aim was to educate drivers, particularly about the oil they use in their cars. Visitors’ attention was drawn by the various games at the activation and the prizes on offer.
Benedicta Mankhili, marketing manager of Shell Lubricants South Africa, said the campaign was created to help motorists better understand their engine oils and feel more confident about taking care of their cars.
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The Helix MC was energetic and engaging, moving around and introducing the games to participants.
The first game was a spin wheel featuring different quiz questions, all based on Shell Helix oils. The spin wheel included prompts such as “Name one Shell Helix product?”, “Snap with Helix bottle”, “Tag & win”, and “Free practice (spin again)”.
“We want to make learning simple and practical while showing how our oils improve engine performance for everyday driving,” said Rebecca Masoma, B2C marketing lead at Shell SA.
Winners were allowed to choose their prizes, which included Helix water bottles, caps, beanie hats, popcorn, and drinks. Most participants chose the Helix water bottles. Even those who didn’t win a game still enjoyed free popcorn and drinks, which attracted larger crowds.
Photo: Muavhi Gundo
The second game involved pouring oil into three long glasses: 500ml, 750ml, and 1 litre. Participants seemed to enjoy this challenge the most. Many won, some lost, but all had smiles on their faces.
“I’ve got this,” said Thando Ntuli before taking on the oil game challenge. Although she didn’t win, she received free popcorn and said she enjoyed the 30-second timer, which made the game feel authentic.
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Several other games were introduced throughout the activation, keeping Helix staff busy as more people joined in.
Photo: Muavhi Gundo
“It is about education, empowerment, and building trust with the people who use these products daily,” Mankhili concluded.
