Best personnel at Business Expo from Alberton

THE Business Opportunity and Franchise Expo celebrated its 20th year in existence at the Coca-Cola dome in Northgate from September 12 to 15 and with hundreds of exhibitors at this year’s expo vying for potential clients, it was with great pride that Alberton’s IconomySA won the award for the Best Stand Personnel.

The expo has played a pivotal role in inspiring business and fanning the flames of free enterprise in South Africa and is the ultimate networking event for Franchisers, entrepreneurs and SMME’s. Right from the onset of the expo, the staff members from IconomySA stood out in their brightly coloured T-shirts and overalls with the slogan ‘Build Your Brand’ boldly displayed, linking in perfectly with their stand’s theme of ‘Brand Building’.

Christel Rosslee-Venter said that she is extremely proud of everyone in the company and that it shows that even a relatively small company can compete and win against much larger businesses. “All it takes is absolute passion, dedication, commitment and hard work,” says Christel. “The IconomySA team showed all of these traits and for four days our stand was buzzing with energy. Beating large corporates and established franchises for this prize is a major achievement for us.”