SMMEs in Alexandra empowered to upscale their businesses thanks to Adreach and Proudly South African
Adreach and Proudly South African have joined forces to uplift SMMEs in Alexandra and surrounds to reach their full business potential.
Proudly South African and Adreach have struck a strategic partnership that seeks to uplift small, medium, and micro enterprise (SMME) businesses in Alexandra to reach their full potential and to benefit the South African economy.
The partnership reflects a shared commitment by both organisations to promote and support South African entrepreneurs and SMMEs in the township to continue to grow their businesses.
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Zuza Mbatha, the newly appointed CEO of Adreach, described the partnership as orchestrated in the spirit of ubuntu, which embodies shared values and principles. This partnership signifies the dedication to collectively grow the SMMEs.
“Both Proudly South African and Adreach recognise that when we invest in local businesses, we strengthen our economy and uplift our communities. Together, we can create opportunities that transform lives and pave the way for a brighter future,” Mbatha said.
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Proudly South African acting CEO Happy MaKhumalo Ngidi said, “We are thrilled to join forces with Adreach. Our missions are interconnected. By working together, we can amplify our efforts to encourage local procurement and consumer habits that favour South African products and services. This partnership embodies a commitment to job creation and economic empowerment.”
A business forum was held recently in which five Proudly South African members were each awarded R100 000 worth of Adreach street pole advertising for a duration of three months, aimed at promoting their businesses and enhancing brand awareness within their respective markets.
Mbatha said Adreach was founded with a mission centred on empowering small businesses by providing them with affordable advertising solutions while at the same time allowing smaller enterprises to increase their visibility and reach their target audiences effectively and economically.
“This allows South African SMMEs to access our advertising medium at a discounted rate to talk to their intended market and increase their visibility which we hope will then translate into more business for them,” Mbatha said.
The campaign’s clarion call of: ‘Buy local to create jobs’, encourages consumers to shift their purchasing habits to support local enterprises, thereby contributing to economic growth and sustainability, Mbatha said.
Adreach has an inventory of 40 000 street poles nationwide, making it the third largest out-of-home media owner in South Africa, in terms of stock availability. “With specialised knowledge in street pole advertising, Adreach manages more than 90% of this medium, ensuring high visibility at cost-effective prices,” Mbatha added.
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