Nomsa Motha carries fight for sponsors and supporters into 2026
Alexandra's tireless community activist plans to embark on a mission to secure more sponsors and supporters for the youth-empowering initiatives that have already transformed countless lives
As the new year approaches and many people jot down resolutions filled with personal dreams and ambitions, one woman in Alexandra township is setting her sights on something far bigger, and that is to secure the future of scores of young people through her work with two non-profit organisations.
Nomsa Motha, a community activist and leader of Sipho Sethu Arts Projects, and Mr and Miss Alexandra, is entering 2026 with a mission to rally more sponsors and supporters. While reflecting on the achievements of 2025, which have touched scores of young people facing tough challenges, Motha knows that greater resources could amplify the life-changing impact of these initiatives.
“I truly appreciate the people and partners we already have who continue to support us along the way. Still, it would be incredibly helpful to receive additional financial support, or any form of support, to strengthen these initiatives, as they bring significant impact to the community.”
At the heart of her work are programmes that empower youth from diverse and often difficult backgrounds. The pageant initiatives, in particular, stand out as powerful platforms that grow young people into role models.
“The main reason we crown these ambassadors is that we want them to become change agents and leaders in the community. It is for them to inspire positive change and lead by example. I am truly grateful that, to this day, the pageants from both organisations continue to drive meaningful transformation.”
Also read: Alex model glitters like diamond at Miss Gauteng Exclusive pageant
Yet, behind the success stories lies a struggle that Motha faces with quiet determination and strong faith. She said the most challenging part of her journey has always been getting financial assistance and support. This sometimes means that she has had to dip into her own pocket to keep things running. “I want people to understand that it would be nice if, as a community, we really come together and help.”
Years of relentlessly trying to secure sponsorships have brought her to the unpleasant conclusion that support for pageantry in Alexandra is scarce. She said hosting events requires judges, food, decorations, sound systems, venues, entertainment, and hosts. “All those things need money,” Motha emphasised.
She has written proposals to potential sponsors in the past, only to face disappointment. But still, she is not giving up.
As she prepares to continue her relentless fight for support in 2026, she said she is open to creative contributions too, such as services, resources, or even support for the Imfundo programme, like donating books.
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