CSA and KFC put a decade into development
CSA and KFC celebrate 10 years of developing cricket across various communities in South Africa.
The KFC Mini-Cricket programme, which aims to develop the game of cricket from grassroots level, has to date drawn over two million children from across a wide range of Joburg communities.
In celebration of a partnership spanning 10 years, Cricket South Africa (CSA) on July 1 hosted the KFC Mini-Cricket National Seminar in George, Western Cape. CSA chief executive Thabang Moroe said the partnership with the programme has been a welcome one that has shaped the various cricketing structures at CSA.
“This is truly something to celebrate together. KFC has been a loyal sponsor and supporter of South African cricket, sponsoring the game at many levels, from grassroots development cricket right up to the sponsorship of the Standard Bank Proteas T20 International series,” said Moroe.
“The KFC Mini-Cricket programme is one of the most impactful and significant development programmes in the South African sporting landscape and goes far beyond the game of cricket. It brings youngsters from across our diverse country together and not only introduces them to our wonderful game of cricket, but also allows them to get active.”
Lauren Turnbull, corporate communications marketing manager at KFC South Africa, spoke volumes of the fruitful partnership.
“KFC is proud and excited for having reached this incredible milestone for our partnership with Cricket South Africa and the KFC Mini-Cricket programme.
“We thank our committed partners, CSA and the respective programme structures for their unwavering support to ensure that kids in all communities are introduced to the beautiful game of cricket. We look forward to the many great years in growing the programme and creating even more unforgettable experiences for the KFC Mini-Cricket kids,” said Turnbull.
