THE Association for the Aged (Tafta) is calling on Durban residents, businesses, schools and organisations to ‘Turn Durban Teal’ on Monday, June 15, as a show of support for older persons and a commitment to ending elder abuse.

The campaign coincides with World Elder Abuse Awareness Day (WEAAD) which is annually observed on June 15. Tafta CEO Femada Shamam said awareness is important in combating the rising incidents of older person abuse.

“Awareness alone does not protect an older person experiencing abuse,” said Shamam. “Prevention requires communities that are informed, services that are accessible and individuals who are willing to speak up when something is wrong.”

This year the theme is ‘Beyond Awareness: Making Elder Abuse Prevention Work’ which highlights the need for practical action, stronger support systems and accessible services that protect the dignity, independence and rights of older persons.

Also Read: Tafta launches elder abuse hotline

“Every older person deserves to live with dignity, safety and respect, and it is our collective responsibility to ensure that they do,” said Shamam.

In response to the growing need for accessible support services, Tafta launched the TEAL (Tafta Elder Abuse Line), a national helpline that provides confidential counselling, support and referrals for older persons experiencing abuse.

According to the World Health Organisation, approximately one in six people aged 60 years and older experience some form of abuse, yet the majority of cases remain unreported.

Shamam said elder abuse can take many forms, including physical, emotional, sexual and financial abuse, as well as neglect.

Also Read: Tafta celebrates its 65-year legacy

Since its establishment, TEAL has received more than 4700 calls from across South Africa, helping vulnerable older persons access the assistance they need.

“Something as simple as wearing teal can start an important conversation,” said Shamam. “By standing together and showing visible support, we can help break the silence surrounding elder abuse and encourage older persons to seek help when they need it.”

If you or someone you know is experiencing elder abuse, contact the TEAL – Tafta Elder Abuse Line on 0800 10 11 10. The service is free, confidential and available to older persons across South Africa.

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