45-year lease secured for redevelopment of beachfront facility
Durban Beachfront, in its bid to position itself as the preferred tourist destination, is embarking on another revitalisation phase. The previous Joe Cools site is welcoming a massive facelift.
ETHEKWINI Municipality has appointed a developer for the long-term leasing and redevelopment of one of the Durban Beachfront’s popular entertainment spots, Joe Cools.
This milestone follows the municipality’s invitation for proposals issued in November last year. The successful proposal reportedly secured a 45-year lease for the redevelopment of this iconic property.
“The redevelopment aligns with the municipality’s Inner-City Local Area Plan, which emphasises protecting and enhancing the beachfront as a key tourism asset. This project will transform the property into a modern facility while retaining its charm and appeal.
Also read: Redevelopment of Durban beachfront hotels on horizon
“The project will retain current national tenants under the Famous Brands umbrella, including Wimpy, Steers, Fishaways and Milky Lane. A new Mugg and Bean restaurant will be introduced, with additional tenants to be confirmed as construction progresses,” said Gugu Sisilana, the City spokesperson.
Details of the construction timeline and programme will be announced, but the property will remain operational for the upcoming holiday season.
“Construction is anticipated to commence after the Easter holidays in 2025, subject to necessary statutory approvals. The redevelopment is expected to create approximately 80 jobs during the construction phase,” added Sisilana.
eThekwini mayor Councillor Cyril Xaba said the municipality was committed to ensuring that all existing jobs are retained and anticipates that additional employment opportunities would be created as the new building will be 68% larger than the current structure.
“This expansion will attract new tenants, further boosting local businesses and job creation. The municipality remains committed to driving economic growth and urban revitalisation through strategic property initiatives. This redevelopment is a significant step toward realising the municipality’s vision of creating a vibrant and thriving beachfront for both residents and visitors,” said Xaba.
The municipality has indicated that it has also finalised supply chain management processes for the redevelopment of the old ‘Funworld Site’.
A formal announcement regarding this site is expected.
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