Insight, entertainment, and Darren Maule — ROOTS 8.1 hits Durban this October
The latest findings from the ROOTS 8.1 survey, recognised as one of South Africa's most powerful urban consumer surveys, will be unveiled.
IF you’re in business and based in Durban, mark your calendar, the city’s biggest networking event of the year is about to drop some serious insight, with a dash of star power.On October 17, the Barnyard Theatre at Suncoast Casino will transform into a hub of data, dialogue, and entertainment as Caxton Local Media unveils the latest findings from ROOTS 8.1, South Africa’s most powerful urban consumer survey.
Adding charisma and local flair to the day, Durban’s own Darren Maule will take the mic as emcee. Known for his sharp wit and magnetic stage presence, Darren is one of the city’s most recognisable personalities. He’ll be hosting in his personal capacity, making this not just a business briefing, but a rare opportunity to engage with a beloved local figure . And yes, this is your chance to meet him in person.

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This isn’t your average boardroom briefing. Think cutting-edge consumer trends, top-tier networking, delicious snacks, and a throwback soundtrack courtesy of The Final Countdown — a live celebration of mixtape memories and hit songs.But the real headline? ROOTS 8.1 is packed with the kind of hyperlocal intelligence that can reshape how brands pitch, plan, and connect with communities.
From groceries to gadgets, fashion to finance, the data reveals how South Africans, especially Durbanites, are spending, shopping, and engaging with media.The survey, launched in 2001 and updated every three years, is powered by 25 000 interviews across 107 communities, representing 10.8 million adults in 4.5 million households.It’s a deep dive into the heartbeat of economically active areas, from township to suburb, and offers a blueprint for businesses looking to grow from the ground up.This year’s briefing will spotlight trends across Caxton’s Durban titles: Highway Mail, Northglen News, and Berea Mail, and for the first time, Eyethu Intshonalanga and Umlazi Eyethu.
Whether you’re a local advertiser, retailer, or strategist, ROOTS delivers the insights you need to connect with your audience, right down to the street.Tickets are R399 and include access to all sessions, entertainment, and refreshments. RSVP by October 3 to secure your spot. Event runs from 10:30 to 15:30.
This is more than a briefing, it’s a celebration of data, community, and the people who make Durban’s business scene thrive.
Secure your spot through Quicket and unlock a group discount! Book a table of 10 and pay just R350 per person – that’s only R3500 for your entire team to attend Durban’s business event of the year.
Don’t miss it. Book now by visiting Quicket.
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