Sunfoil continues Dolphins sponsorship

SUNFOIL has renewed its sponsorship of the Dolphins for a further two years, further strengthening the partnership between the KwaZulu-Natal Cricket Union (KZNCU) and the Willowton Group.

“Two iconic and much-loved KwaZulu-Natal brands will once again join forces to boost KZN’s provincial cricket heroes, the Dolphins, to new heights. We share KZNCU’s vision of making the Sunfoil Dolphins South Africa’s premier domestic cricket brand,” said Shoaib Moosa, sales and marketing director of Willowton Group.

Moosa said the sponsorship had been part of a continued growth plan for the brand within KZN and had yielded good results, with consumers supporting the Sunfoil brand with as much passion and enthusiasm as they did their beloved Dolphins team.

“This is a good strategic fit and a powerful alliance of two dynamic organisations. We ended last season on a high and have strong expectations of more trophies from the Sunfoil Dolphins in the season ahead,” said Jesse Chellan, chief executive officer of the KZN Cricket Union.

The Sunfoil sponsorship will run for a further two years from the start of the 2014/15 season, with an option to renew for another year at the end of the initial period.

“With the success of the past season the renewed sponsorship is very much incentive and performance driven and we are very confident in the future of KZN cricket,” said Moosa.

Fa-eez Jaffar, President of the KZN Cricket Union, said: “I believe that the partnership between Willowton Group and the KwaZulu-Natal Cricket Union has become even stronger. Both parties are winning brands and household names in the province. This special partnership has contributed towards the growth of the game. Willowton has always been closely involved in development and giving back to the people. This two year deal will enable us to take the game even further into the province.”