Suren Naidoo
4 minute read
17 Feb 2021
7:45 am

Checkers sees double-digit sales growth

Suren Naidoo

Retailer’s Fresh-X creates something of a splash in the market.

A Checkers supermarket.

Checkers, the upper market grocery chain within Africa’s largest food retailer group Shoprite Holdings, has shown double-digit sales growth of 11.1% in the half-year to December 27, 2020, according to an operational update issued on Monday. This is a positive sign for the retail giant, which is pumping significant resources into Checkers to take on the likes of upper market competitors Woolworths, Pick n Pay and to some extent Spar (the SuperSpar brand has some high-end stores). Checkers’s new higher end ‘Fresh-X’ stores, such as those at Mall of Africa, Sandton City, and more recently Rosebank Mall, are creating something of splash...