About us

WHO WE ARE

The Citizen, edited by Trevor Stevens, and citizen.co.za, edited by Earl Coetzee, represents the best of what a modern media house can produce. Today’s journalists are storytellers and do so in a variety of ways on numerous platforms. We offer our readers a smooth journey and fully integrated experience across mobile, tablet, print and online. Our value propositions are tailored to fit the various interests of our readers.

Our vision:

The Citizen/citizen.co.za is a mobile-first, national news website and daily newspaper; first in keeping our readers up to date with news and information.

Our mission:

The Citizen/citizen.co.za is one of the most trusted news brands in South Africa and aims to be first in breaking and unpacking stories for our readers to remain on top of news nationally and internationally. We also share relevant Lifestyle, Business, Soccer and Sport content that resonate with our readers’ fields of interest, while offering a desirable audience for advertisers on our platforms.

 The Citizen/citizen.co.za is also an important information vehicle for local and national advertising.

CIRCULATION AND READERSHIP

The Citizen Newspaper
Circulation: 27 097 | Readership: 219 000

Saturday Citizen Newspaper
Circulation: 10 644 (single copy newspaper since April 2019) | Readership: 294 000

Gender: Male: 53% | Female: 47%
Race: 69% Black | 14% White |  12% Coloured  | 6% Indian 
Age: 15-24 years: 21% | 25-34 years: 22% | 35-49 years: 23% | 50+ years: 34%
Average age: 41 years
SEM: SEM 8-10: 49% | SEM 5-7: 46% | SEM 1-4: 5%
Income: R30 853 (average household income per month)

Sources: ABC Jan – Mar 2022 | PRC FUSION 2021 Interim Modelled Update

CITIZEN.CO.ZA

We are consistently among the top10 South African websites, with roughly 3 million unique browsers and 10 000 000 pageviews

Source: Narratiive

CONTENT PILLARS
News | Business | Politics
Soccer (Phakaaathi) |Horse Racing | Gaming
Sport | Entertainment | Health
Classifieds | Motoring | Legals | Auctions

SUPPLEMENTS AND SPECIAL FEATURES

Our supplements carry a large variety of reader interest subjects such as sport, economics, politics, entertainment and leisure, motoring, health and horseracing.RACING EXPRESS: Horseracing special with highs and lows, tips, trainer reports and all the intrigue on and off the track. Twenty-six pages of horse racing every week, including forms for all SA and selected international races.

PHAKAAATHI: In-depth reviews and previews of the week’s matches to come, as well as up to date breaking news, and soccer bets.

MOTORING: New vehicle launches, road tests, motorsport, road safety, reviews & opinions, industry news, tech, special features. Full throttle motoring pull-out every Wednesday.

HAMMER & GAVEL: We bring our readers exciting, in-depth articles, e.g. collectables, classic cars and bikes, residential property. Our commercial audience benefits from having access to a range of topics, e.g. personalities, trucks, commercial property, agriculture. In short, our readers get all the auction news from around the globe and locally every Friday.