The Citizen is a Gauteng-based daily, national newspaper, distributed Monday to Friday, with its core circulation in Gauteng (82%). Saturday Citizen appears on Saturdays.
The Citizen is edited by Trevor Stevens, published daily, and carries quality content across its various editorial pillars including: news, business, sport, lifestyle and entertainment, motoring, horseracing, gaming and auctions.
The Citizen embarked on its digital evolution in 2013. The website went live on 1 August 2013 with a fresh look and more responsive design adaptable to mobile, tablet and desktop.
Since then, citizen.co.za has established itself among the top 10 South African news websites, with around 4 million unique browsers and 20 million page views per month.
While we are a general news site, we also reach niche audiences, as the website – just like the print newspaper – caters to our readers’ varied interests.
One example is our dedicated soccer platform, Phakaaathi, edited by Jonty Mark; one of the freshest, most up-to-date football publications on the market. We talk to our audience in an accessible writing style on matters relating to football they can talk about in the tavern.
We have also launched Parenty, a new, brutally honest parenting platform; a space for parents and would-be parents to escape to, to find comfort in, a space where they can laugh, cry and find a community that feels exactly the same way they do.
CIRCULATION AND READERSHIP
The Citizen Format: tabloid | Readership: 276 000
Saturday Citizen Format: tabloid | Readership: 320 000
(Source: PAMS 2019)
Editorially we strive to serve our readership, which covers a broad range, racially and politically. Our aim is to be clear, forthright and lively, with up-to-date news and opinion, including much input from The Citizen readers. Items are generally short and crisp, allowing busy people to keep up to speed, while also providing longer features for those who have more time to relax with the paper.
Our readers wake up in the morning, looking forward to getting more news, their way.
News | Business | Politics
Soccer |Phakaaathi | Phakaaathi Plus | Horse racing | Gaming
Sport | Entertainment | Health
Classifieds | Motoring | Legals | Auctions
SUPPLEMENTS AND SPECIAL FEATURES:
Racing Express: A great horse racing special with highs and lows, tips, trainer reports and all the intrigue on and off the track, including forms for all SA and selected international races.
Phakaaathi: Phakaaathi provides a feast of football from across this beautiful game, as well as soccer betting every Tuesday. Stanton Fredericks has a weekly column “On the Ball with Stiga”, Mark Gleeson, shares betting tips and advice, and Phakaaathi writers take turns to share their Soccer 6 tips.
Phakaaathi Plus: Every Friday, The Citizen brings our readers Phakaaathi Plus, the perfect way to whet their appetite for the weekend of football ahead, including local soccer news, views, features and the latest gossip. Also, we pick the best (and worst) moments from the week’s games in our Plays of the Week. International football gets its fair share of coverage, as we talk about the build-up to the English Premier League and feature league tables from across Europe.
Motoring: The Citizen’s motoring section is one of the oldest and most respected around. In one easy read every Wednesday you are brought up to date with the important and interesting developments in the world of cars, was well as both local and international motorsport.
Hammer & Gavel is all about exciting, in-depth articles on collectables, classic cars and bikes, and residential property. Our commercial audience benefits from having access to a range of topics, e.g. personalities, trucks, commercial property, agriculture. In short, our readers get all the auction news from around the globe and locally every Friday. Auctioneers can now upload their listings to the website themselves. Simply visit https://auctions.citizen.co.za/add-listing/ and register in a few easy steps.
Buy in Bulk: This weekly supplement (published every Thursday) was created to give wholesalers their own platform. The main advertisers are cash and carry clients, and it has a core readership of spaza and small shop owners.
Sport: Most comprehensive sport coverage, Mondays through Saturdays.
Business: Daily financial news from the award-winning Moneyweb team: personal finance, financial products, JSE/markets, business news, legislation, trends, economic indicators, investigative journalism.
City: Variety is the spice of life. We bring our readers a smorgasbord of lifestyle topics every day of the week: Health and Fitness, Food and Drink, Travel, Technology, Theatre, Film, Fashion, Décor, Fun and games.
Gaming: News, views and tips on responsible gambling, poker and the casino environment, including restaurant and show reviews. In the paper every Thursday.
Travel: A weekly supplement in Saturday Citizen with an appealing mix of local and foreign destinations, advice and comment, with the dual aim of entertaining our readers and helping them plan their travels.
The Citizen: +27 10 976 4222
Pieter Swanepoel, Advertising Manager | Tel: +27 10 976 4127 | firstname.lastname@example.org
Anisa Khan, Direct Advertising Sales Manager | Tel: +27 10 976 4143 | email@example.com
Digital sales enquiries: Roland Ellis, Digital Sales Manager | Tel: +27 10 976 4128 | firstname.lastname@example.org
Media enquiries: Zarko Jevtic, Marketing Manager | Tel: +27 10 976 4224 | email@example.com
Print queries: Trevor Stevens, Editor | Tel: +27 10 976 4160 | firstname.lastname@example.org
Online content queries: Earl Coetzee, Acting Digital Editor | email@example.com
The Citizen is a division of CTP Limited. The Caxton Group is one of the largest publishers in South Africa, offering a variety of print and digital products including The Citizen, citizen.co.za, and local news network (LNN). The Citizen has recently acquired all4women.co.za, livingandloving.co.za.