With the rise of digital shopping platforms, consumers can buy goods and services and have them delivered to their doorstep at the click of a button.

This convenience may have transformed everyday life; however, it has created new opportunities for criminals to exploit unsuspecting buyers and sellers.

The SAPS urge the public to be alert when shopping online, particularly on Facebook Marketplace, where bargains often draw large numbers of users.

Officers warn that fraudsters frequently use these spaces to lure victims with enticing offers that seem legitimate at first glance.

The SAPS advises shoppers to trust their instincts when a deal feels suspicious or too good to be true; it usually is.

Consumers must stay informed about the latest banking scams and fraudulent activities to avoid falling prey to increasingly sophisticated tactics.

One recommended precaution is to do a reverse image search on Google if an advertisement appears questionable.

Criminals often steal genuine images from other sites to make their fake listings look authentic. A quick search could reveal if the image was lifted from another source.

The police also caution against buying goods on the street, saying criminals often pressure victims into meeting at isolated or unfamiliar locations, making it easier to commit theft or robbery.

The SAPS stresses that anyone planning to buy or sell items online must be vigilant and offer these Marketplace safety tips to help users protect themselves:

Facebook Marketplace safety tips:

• Avoid communicating with buyers or sellers outside of Facebook. Keeping conversations on the platform provides a traceable communication trail;

• Do not share personal information, including banking details and identification documents;

• If meeting someone in person, choose a public, busy and well-lit area or meet at your nearest police station;

• Research the buyer or seller. Visit their profile and check for warning signs, such as an account recently created or with little personal activity.

The SAPS urge online shoppers to be cautious, informed and alert to ensure safe and secure transactions.