New York’s Met sets mandatory fee, a first in 50 years

Since 1970, this cultural landmark on New York’s Fifth Avenue only asked for a “suggested” donation of $25 per adult, which Met president Daniel Weiss noted was “uncommon.”

Under the new policy, the fee — which will be paid largely by tourists — will fetch a ticket that lasts for three days and also covers entry to the museum’s annexes — Met Breuer for modern and contemporary art, and The Cloisters for medieval and decorative arts.

“We think that is an extraordinary value,” Weiss said.

In order to not penalize students from New York and the surrounding region, they will only be asked to pay what they can.

Students and seniors visiting from other regions will get reduced fares of $12 and $17, respectively. Entry will be free for children under the age of 12.

The move follows months of talks with New York City Hall. Fred Dixon, president of the city’s destination marketing organization NYC & Company, said City Hall accepted the new policy of this “catalyst” of cultural tourism, confident it would not negatively impact tourism.

“The role the Met plays (in tourism) is tremendous,” added Dixon.

Weiss, who landed in his current post in 2015 to bolster the prestigious museum’s finances, noted that while 63 percent of visitors paid the full suggested price in 2004, only 17 percent did so last year.

So while attendance kept increasing, admission revenues were flat.

Pointing to “a significant diminution in the effectiveness of our policy,” Weiss stressed that “admission revenues would still be one of the lowest of all art institutions we have seen in the last 12 years.”

Admissions would still account only for a fraction of the Met’s annual budget of $305 million.

They currently account for 14 percent of revenue. Even with the new mandatory fee, they would still only represent no more than 17 percent of revenue, according to Weiss.

The Met receives relatively minimal public subsidies — compared to the world’s other top public institutions, such as the Louvre in Paris — and obtains most of its revenue from donations, which cover half of its annual budget.