Germiston residents Kate-Lyn Meistre and Jessica van der Berg are making waves with their outstanding designs and innovation.
The two were part of a team, including Kathryn Henning and Mikola Hill, from the Vega School of Brand Leadership (Vega), who won a Pencil Award in the prestigious D&AD New Blood Awards, for their Pantone campaign: “Better in the Dark”.
This makes it the second year in which Vega students have won at the annual D&AD awards, which are considered a major event in the international world of design and advertising.
Students’ work is judged against other creative, design and advertising students’ work from around the globe.
The students’ award winning idea saw colour and light being brought to an area of Johannesburg, to benefit the communities who live there.
“We were thrilled to hear that we’d won a Pencil Award for our integrated campaign, Making Yeoville Better in the Dark, by developing the area through glow-in-the-dark colour and bringing back the vibe that Yeoville was once known for,” explained team mate Henning.
“Winning this amazing award will open doors for our careers as young women in South Africa and allow us to reach new heights with our creative ideas, changing lives and making the world a better place through innovative design and advertising.”
After winning the award the four students are now permitted to use the “Pencil” icon on their future work, proving to the world and prospective clients that their talent has been endorsed by global industry leaders.
