AWARE.org sounds alarm on drunk driving
AWARE.org’s #Shiy’imoto campaign warns: if you drink this festive season, leave the car behind – your choice could save a life.
As South Africa enters one of its busiest travel seasons, AWARE.org has launched #Shiy’imoto, a national road-safety campaign urging motorists to “leave the car behind” when consuming alcohol.
According to AWARE.org CEO Mokebe Thulo, the initiative calls for an urgent shift in driver behaviour to reduce preventable crashes, injuries and fatalities.
“The campaign follows concerning national trends, including rising road deaths and persistently high levels of alcohol-related incidents. More than 3 840 motorists were arrested for driving under the influence during the last festive season, while speeding, fatigue, and alcohol remain leading contributors to serious crashes,” Thulo said.
“These numbers aren’t just statistics; they represent shattered families and lives changed forever. If this resonates even slightly with your sense of humanity, don’t get behind the wheel after drinking. Parking your car can save lives – it’s that simple.”
A campaign rooted in South Africa’s car culture
AWARE.org’s approach taps into South Africa’s deep cultural connection to cars. For many people, a vehicle represents pride, independence and a hard-earned asset, especially where public transport is limited.
“We know how quickly an afternoon braai can turn festive and stretch late into the night. We’re not here to judge. We’re here to remind everyone that a good time should never put lives at risk. If you’ve had a drink, park the car and take an e-hailing ride, stay over, or plan by appointing a sober driver.”
RTMC steps up festive-season enforcement
Supporting the campaign, Simon Zwane, Chief Communication Officer at the Road Traffic Management Corporation (RTMC), emphasises the need for increased road vigilance.
Between December 1, 2024 and January 11, 2025, South Africa recorded 1 589 fatalities across 1 286 fatal crashes, many involving alcohol misuse.
“Initiatives like #Shiy’imoto matter because they encourage safer decisions before drivers even start their journey,” said Zwane.
He adds that the RTMC will intensify enforcement over the peak travel period through operations on high-risk routes and accident hotspots.
Officers will conduct roadblocks, speed checks, breathalyser testing and Evidentiary Breath Alcohol Testing (eBAT).
“We’re also running a nationwide awareness campaign and working with community partners to promote safer road use. We recognise that enforcement alone is not enough. Lasting change depends on every road user making responsible choices. If you drink, don’t drive. Use e-hailing, plan ahead, or appoint a sober driver. These decisions save lives,” Zwane continued.
Thulo reiterates that #Shiy’imoto aims to empower responsible behaviour, not place blame.
“We want South Africans to enjoy themselves and still get home safely. Responsible choices don’t limit your fun; they protect your future. We are reinforcing this message throughout the festive season and beyond.”
Simple choices that save lives
AWARE.org urges all South Africans to take simple steps to stay safe:
• plan your transport before going out
• use e-hailing services
• appoint a trusted sober driver
• look out for friends and family
• never mix alcohol with any form of driving
As the country celebrates, the organisation appeals to the public to help reduce fatalities and prevent 2025/ 26 from repeating past tragedies.
“The greatest reward this December isn’t the celebration – it’s getting home safely,” Thulo concludes.
