Watchmaker’s booming business ticks on successfully

Local business owner and founder of Xesha watches, Kholofelo Masha was recently named one of 20 entrepreneurs to receive a much-needed cash injection into their businesses.

Masha also received a laptop, digital, and social media support and access to Startup Circles Ignition programme as part of Shoprite’s 2021 Hustle Competition, where small business owners get skilled on managing and marketing their businesses.

Masha said entering into the programme was helpful not only because he had challenges sourcing some of his watch parts, which he could not produce due to a lack of resources, but also because the programme assisted him to remodel himself from being only a technical person to becoming a business person at the same time.

“It is one thing to have a product and another thing to have a product and sell it. With the Ignition programme, I can learn a lot of things, like how to change yourself to become a business person.

“For instance, you can have a product and spend so much time working on it but now, how do you make sure that you hit so many customers as possible?”
Going forward, Masha said he wanted Xesha to enter the luxury market and become the first watch company in Africa to break the Guinness World Record by having the highest number of crusted diamonds encased in a single watch.

Details: For more on Xesha, contact Kholofelo Masha on info@xesha.co.za