Thousands of messages and tributes have poured in following the announcement that South Africa’s most iconic jewellery designer, Jenna Clifford, had passed away.

Clifford passed away on Tuesday night after being diagnosed with advanced-stage cancer earlier this year.

Her daughters, Shayna, Chanelle and Summer, shared a heartfelt tribute to their mother when the announcement was made.

“It is with the heaviest of hearts that we share that our beloved mother, Jenna Clifford, has passed away. She undertook treatment with unwavering courage, grace, dignity, strength and endless gratitude. Sadly, the severity of her illness meant she and we knew that her remaining time with us would be limited.

“On the evening of May 20, 2025, surrounded by her family and completely enveloped in our love, she passed away peacefully. Over the past few weeks, we’ve been overwhelmed by the outpouring of support, warmth and love from so many people who have drawn close to Mom and us. We want to thank the doctors, nurses, and the entire medical team at Morningside Mediclinic who cared for Mom with such compassion.

“And to each of you who sent messages, shared memories, held us in your hearts and prayed for Mom – we want you to know how truly grateful we are for your kindness and care.

“Our mom was a one-off; she was charismatic and absolutely unique. She was loving, kind, generous and brave. Everything Mom did, she did with integrity and love.

“Our mom was an icon, mentor, friend and hero to so many. To hear and read your stories – to see our mom through your eyes has been incredibly moving and truly comforting.

“Mom cared deeply for others, poured love into countless lives and lived a life of self-sacrifice. Her character was magnetic; she was inspiring, and she believed passionately in supporting others to realise their inherent potential. Her passionate belief in others encouraged so many to elevate their ambitions and dream bigger.

“Mom’s greatest legacy is one of joyful giving. She always gave happily, freely and without hesitation. We love our mom with all our hearts and feel so blessed to have her powerful, guiding example for life.

“Her magnificent jewellery is a reflection of her beautiful heart and soul – her passion, creativity and her mission to connect people through beautiful, meaningful creations. Our family business, Jenna Clifford, is her life’s work and is at the heart of our family. We are dedicated to building on Mom’s solid foundations and to continuing the remarkable Jenna Clifford story.”

The family will announce details of her memorial as soon as arrangements have been finalised.

In Loving Memory of Jenna Clifford

It is with deep sadness that we bid farewell to Jenna Clifford — a cherished friend, a passionate advocate, and a true light in the fight against gender-based violence.

Jenna was more than just a supporter of the TEARS Foundation; she was part… pic.twitter.com/SJ1DYn5TwP

— TEARS Foundation (@Tears_SA) May 23, 2025

Jenna Clifford, a radiant, kind soul, gained her wings. Her positivity inspired many. At Hope SA Foundation, we treasured her support. Condolences to Shayna, Chanelle, Summer & family. Her legacy endures. RIP 🙏💐 #JennaClifford
@JennaClifford pic.twitter.com/yw3N1vvwZ7

— Hope SA 🕊 (@HopeSAfoundatio) May 22, 2025

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