Hino – a brand of distinction

Hino South Africa collected its third Platinum Award when the National Automobile Dealers’ Association (NADA) announced the results of its annual Dealer Satisfaction Index (DSI) survey on 15 September.

It is the only commercial vehicle OEM to achieve this distinction. The survey, now in its 25th year, introduced the commercial vehicle survey in 2008 and then the highest score was 78%. Hino previously won the highest rating in this survey, in 2017 and repeated the feat in 2019. Hino scored 86.8% in 2021 which was a dominant 6.2% above the score of the runner-up. Hino scored 85.4% in 2017 and 86.1% in 2019, as well as 83.8% (Gold) in the intervening year, underlining the consistency of the brand. The NADA DSI survey monitors the health of the relationship between dealers and their respective manufacturers or distributors and this year 39 brands were independently researched by Lightstone Auto, which has conducted this in-depth survey since the awards’ inception in 1996. There were 169 responses from commercial vehicle dealerships this year. The Platinum tier was introduced in 2017 to reward brands achieving a score of 85% or more. “We are enormously proud of this Platinum Award achievement for the third time in four surveys as it underlines the ongoing success of Hino’s international Total Support strategy which involves building strong, meaningful and lasting relationships between Hino Motors in Japan, our dealers, suppliers, our local head office in Sandton and, most importantly, our customers,” commented Pieter Klerck, general manager of Hino SA. “This survey uses detailed interviews with major fleet operations regarding levels of sales, technical service, and parts supply. “In addition, Hino dealers made a clean sweep of the top three positions in the commercial vehicle category at the annual MSX (previously Sewells) NADA Business of the Year (BOTY) awards which were announced earlier this year,” added Klerck. Source: MotorPress

Related Articles

Back to top button