In 1989, Lexus burst onto the automotive scene, challenging the status quo with the launch of the LS 400. This groundbreaking sedan set new standards for luxury, performance and refinement. Since then, Lexus has consistently pushed the boundaries of automotive excellence, introducing a range of iconic vehicles that have captivated the hearts of drivers worldwide.

Innovation at the core

Lexus has always been at the forefront of automotive innovation. From introducing hybrid technology to developing cutting-edge safety features, the brand has consistently delivered groundbreaking advancements. The Lexus hybrid line-up, including models like the RX 450h and LS 500h, has set new benchmarks for fuel efficiency and performance.

A commitment to customer experience

A commitment to exceptional customer service is at the heart of the Lexus experience. The brand has built a reputation for delivering unparalleled levels of care and attention to detail. When a customer steps into a Lexus dealership, they are treated with the utmost respect and consideration.

Some of the highlights

1989

The Lexus legend begins with the LS 400 launching in North America. The ES 250 luxury executive sedan follows later in the year.

1990

Lexus arrives in various countries along with the LS 400, with a good sales uptake from customers across the globe. Lexus Encore 1, a suite of exclusive privileges, is also introduced in various global markets.

The LS 400 is an immediate hit in the motoring media, winning the industry’s most coveted award: Wheels Magazine Car of the Year in Australia. “It put the Germans on notice and put Lexus on the map,” declared Wheels. Noted Wheels editors across multiple decades would later confer and declare the LS 400 as the best car of the year in the period 1990 to 1999 in different countries.

1998

Lexus is the first carmaker to design and build an SUV from the ground up as a luxury vehicle. The RX 300 combines the best features of a luxury sedan with the practicality of a crossover, adding sophistication to the pursuit of urban and mild off-road adventure.

2004

The RX 400h, the world’s first luxury hybrid SUV, is shown in prototype form at the North American International Auto Show. Based on the RX 330, the RX 400h’s innovative powertrain technology harmoniously delivers both higher performance and lower fuel consumption – objectives once considered mutually exclusive.

2016

The LC 500 coupe debuted in production form four years after starring as a concept. Hailed by Lexus as its strongest design statement yet, innovation includes the world’s first 10-speed automatic transmission in a luxury vehicle. The LC 500h hybrid follows in Geneva two months later.

2022

The flourish in electrification continues with the NX 450h+, the first Lexus plug-in hybrid. The NX 450h+ offers the best of both worlds – zero tailpipe emissions for up to an 87km range and the back-up of an internal combustion engine when required. The all-new fifth-generation RX makes its global debut, headlined by the RX 500h.

The future of luxury

Looking to the future, Lexus remains committed to its core values of innovation, quality and customer satisfaction. The brand embraces electrification and autonomous driving technologies to create a more sustainable and convenient future. With a focus on design, performance and environmental responsibility, Lexus is poised to continue its legacy of luxury and innovation for years to come.

Source: MotorPress