Toyota dominates November sales

Toyota has continued its strong performance in the South African market, recording its best sales month of 2024 in November. The automaker shifted 12 106 units, securing a 24.9% market share.

Leon Theron, senior vice president of sales and marketing at Toyota South Africa Motors, expressed his satisfaction with the results: “Breaching the 12 000 sales mark for the first time this year is a significant milestone and a positive indicator for the economy. We achieved first place in all major categories: passenger, light commercial vehicle and medium commercial vehicle.”

Key factors driving sales

• Recent interest rate cut: Stimulated consumer spending.

• Strong performance across segments: Particularly in the passenger vehicle segment, with models like the Corolla Cross, Starlet, Fortuner and Urban Cruiser leading the charge.

• Loyal customer base: Continued support from private customers, dealers and fleet owners.

Segment-wise performance

· Passenger vehicles:

• Corolla Cross: 2 655 units

• Starlet: 1 238 units

• Fortuner: 872 units

• Urban Cruiser: 870 units

• Starlet Cross: 710 units

• Vitz: 407 units

· Light commercial vehicles:

• Hilux: 2 702 units

• Hiace: 635 units

· Medium commercial vehicles:

• Hino 300: 122 units

• Coaster: 67 units

• Quantum: 50 units

Toyota’s aftermarket business also performed well, supplying 2 044 865 parts to domestic dealers and 312 798 parts to international markets.

As Toyota continues to dominate the South African market, it remains committed to providing quality vehicles and exceptional customer service.

Source: MotorPress