Brendan Seery
Deputy Editor
3 minute read
20 Mar 2021
5:47 am

Nothing tatty or condescending about this mag

Brendan Seery

It’s as slick and readable as any high-end magazine and serves multiple purpose: entertainment, education and information.

Picture: iStock

PR and communication are a vital part of the marketing mix and the best brands realise this. Marketing communication, however, is often directed at external parties and not the people within the organisation itself. Internal communication is, for many companies, an unnecessary luxury. Yet, done well, it can be a financial “force multiplier” because it may help improve the morale of your workers, as well as showcase your brand to actual, or future, customers. Bringing both the important strands together – of attractive writing and targeted communication – is seldom done properly in this country. Tatty newsletters seem to be...