Brendan Seery
Deputy Editor
3 minute read
10 Jul 2021
5:21 am

Orchids and onions: Orchids to Porsche and Schrunk for great piece of cinematography

Brendan Seery

From a marketing perspective, I still don’t know what to make of the campaign launched by Herman Mashaba’s Action SA party.

Orchids to Porsche and to Schrunk.

In these Covid-straitened times, when there is, seemingly, little money for marketing beyond the basics, it makes me quite nostalgic to see a really bigbucks, throw the kitchen sink at this thing, production for a major brand. I make no apologies as a dyedin the-wool car fan (can’t really call myself a petrolhead because I do love diesel and find electric cars interesting, but overhyped) I was mesmerised by Porsche’s latest global film for its Taycan Turismo electric sort-of SUV, sort-of sports car. To make the point about Taycan’s ability to cope with extremes, the car company put it through...